Silence isn't a choice.
It's a design failure.

Most children who are abused won't tell anyone for years, often decades. And some never disclose at all.

yuli is changing that.

Our mission
9 in 10 Children who are sexually abused know and trust the person who harms them CDC
2 in 3 Children who experience sexual abuse do not tell anyone during childhood London et al., 2005; Azzopardi et al., 2019
45% Of survivors have never told anyone at all Australian Child Maltreatment Study, 2025

The problem

yuli exists so that no child has to carry
the secret of abuse alone.

Abuse thrives in silence. For most children who experience it, there is no safe, accessible way to reach out. No tool built for them, in language they understand, that doesn't require them to find the words alone.

Every tool that exists today is adult-initiated, adult-administered, or routes directly to law enforcement, creating barriers rather than pathways.

"No child-initiated, child-facing disclosure tool currently exists anywhere. The child has no agency. No language. No safe door to open on their own terms. That is the gap yuli was built to close." Cher Macelhaney, Founder of yuli

yuli is building that tool. Because earlier disclosure changes everything.

The cost of silence

Silence doesn't end when childhood does.

Abuse is measured in moments. The silence that follows is measured in decades. And the harm is measured over a lifetime. It settles into the body and the mind, and it can shape entire lives, communities, and even generations.

Childhood adversity is linked to some of the most serious outcomes we know: depression, anxiety, post-traumatic stress, and addiction. The research shows a dose-response pattern. The more adversity a child carries, the steeper the lifelong risk becomes.

The toll is not only emotional. It is physical, and this part is rarely talked about. Childhood adversity is associated with autoimmune disease, chronic pain, heart disease, and lung disease. The body keeps its own record of what a child was never able to say out loud.

Almost all of it stays invisible. The abuse goes unseen. The illness and the grief that follow go unseen too. That is the silence yuli exists to break.

~20 yrs Earlier average death for those who carry the heaviest childhood adversity Brown et al., 2009
Up to 44% Of adult depression could be prevented by preventing childhood adversity CDC / Merrick et al., 2019
$14.1T Estimated annual US burden of adversity-related health conditions Peterson et al., 2023
Early disclosure is one of the few things that could measurably change the outcome. A safe way to reach a trusted adult, sooner, can shift the entire course of a life.

Our approach

yuli meets children exactly where they are.

yuli is being built on three uncompromising commitments, to the child first, always, in every design decision we make.

Child-initiated

Most children don't disclose because they can't, not because they won't. They don't have the words. They don't know what to name it. Saying it out loud feels impossible. yuli meets them exactly there, with age-appropriate language and gentle guidance that makes the first step possible.

Age-adaptive

A five-year-old and a fifteen-year-old don't speak the same language, and they shouldn't have to. yuli meets every child in their own vocabulary, their own world, their own frame.

Trusted circle

Children choose their own circle of trusted adults: a teacher, a counselor, a relative. Not law enforcement. Not institutions. The people they already know are safe.

The founder

Built by someone who understands
what silence costs.

yuli was founded in Boston by Cher Macelhaney, who spent over a decade at Amazon in sales leadership and global strategic partnerships before leaving to build something that matters.

yuli is being built in close collaboration with trauma clinicians, child abuse researchers, and survivor advocates. It is not a tech product with a social mission tacked on. It is a mission that happens to need technology to exist.

We are in early-stage validation, building thoughtfully, listening carefully, and moving with intention.

Cher Macelhaney, Founder of yuli

Cher Macelhaney

Founder · yuli
Boston, MA · Est. June 2026

Child Safety Social Enterprise Trauma-Informed Early Stage

Get in touch

Working to protect children?

Are you a clinician, researcher, or advocate working to protect children? yuli is being built in close collaboration with the people who do this work. We'd love to hear from you.

cher@meetyuli.com

Stay close

Follow the journey.

We're building carefully, not quickly. Follow along on Instagram or LinkedIn as yuli takes shape.