Silence isn't a choice. It's a design failure.
Most children who are abused won't tell anyone for years, often decades. And some never disclose at all.
yuli is changing that.
yuli is a child safety app grounded in clinical research that helps children recognize and disclose when something is wrong to a parent or trusted adult, and helps that adult respond appropriately.
What can change when a child is heard.
Silent
ChildConfined to silence
Trusted adultDoesn’t hear it
SupportNothing changes
The child’s lifeNegative physical, mental, and emotional health outcomes compound
Family and communityCarry the cost of silence as well
SocietyThe impacts of abusers’ actions fall on everyone, abusers remain free
An hourglass with a firefly inside. In silence, grey sand piles up and the firefly dims. When the child is heard, the glass turns, the sand runs through as gold light, and the firefly glows again.
Heard
ChildFinds a path to telling
Trusted adultsHear it sooner, react appropriately
SupportBegins earlier
The child’s lifeReduced negative long-term outcomes
Family and communityBecome more informed and vigilant
SocietyLower overall burden, abusers face consequences
Everyone’s journey is unique. This graphic’s intent is to show a pattern, not a verdict on any one person’s outcome.
yuli aims to change the course for children who have been confined to silence, and for the families, communities, and systems around them.
The people who do this work told us yuli would help.
In a 2026 validation study, 126 licensed clinicians reviewed yuli's approach. These are the people who sit with children and adult survivors every day, and their answers shaped what we are building.
Source: yuli clinical validation study, 2026. 126 licensed clinicians.
Clinician perception is not proof of impact, and yuli does not treat it as such.
Find your way in
yuli exists so that no child has to carry the secret of abuse alone.
Built by someone who understands what silence costs.
yuli was founded in Boston by Cher MacElhaney, who spent over a decade in corporate sales leadership, most recently at Amazon as a global sales and partnerships leader, before leaving to build something that matters. yuli is being built in close collaboration with trauma clinicians, child abuse researchers, and survivor advocates.
Cher MacElhaney, Founder · Boston, MA
Follow the journey.
We're building carefully, not quickly. Follow along on Instagram or LinkedIn as yuli takes shape.